25 March 2025

RHB Singapore Partners with Mediacorp as Main Bank Sponsor for "Emerald Hill - The Little Nyonya Story"
 

Singapore – RHB Singapore (“RHB”) is proud to partner with Mediacorp as the main bank sponsor for the latter’s highly anticipated period blockbuster, Emerald Hill – The Little Nyonya Story (小娘惹之翡翠山). This partnership marks a momentous milestone for RHB as it makes a bold foray into television sponsorship while supporting a local production that celebrates Singapore’s rich Peranakan heritage.

RHB’s Head of Brand Marketing & Communications, Luke Diep, expressed his excitement about the collaboration upon learning about Mediacorp’s vision for the sequel. “When we saw the opportunity to be part of Emerald Hill – The Little Nyonya Story, we immediately recognised the tremendous synergy and potential. As a bank with a strong legacy and a progressive vision, we are honoured to support a local production that embodies culture, tradition and kinship – values that deeply resonate with our customers and reflect RHB’s longstanding heritage in both Singapore and Malaysia.”

RHB’s commitment to preserving and celebrating heritage is reflected in its Orchard Premier Centre, a Peranakan-themed branch situated opposite the historic Emerald Hill. Additionally, RHB’s three other branches across Singapore incorporate Peranakan-inspired decor, underscoring the bank’s dedication to fostering deeper community connections beyond banking. By blending tradition with progress, RHB continues to offer a holistic customer experience rooted in cultural appreciation and meaningful engagement.

Watch RHB’s capsule video to learn more

Customers can experience RHB’s banking services at its branches, where they receive personalised financial advice in spaces that blend cultural heritage with modern financial expertise. Through dedicated relationship management teams, investment consultants and bancassurance specialists, RHB delivers personalised wealth planning and investment solutions, helping customers navigate their financial journeys with confidence.

Beyond cultural engagement, RHB remains committed to enhancing its financial offerings by providing a diverse range of deposit products with competitive interest rates, alongside best-in-class insurance plans underwritten by leading providers. These solutions are designed to cater to customers’ evolving financial needs at different life stages.

Coreen Kwan, Head of Retail Banking at RHB, highlighted the significance of the partnership, “Through the drama’s narrative, we hope to connect with viewers beyond traditional banking touchpoints. This partnership allows us to engage more customers through shared experiences and storytelling, strengthen our brand presence, and appeal to individuals considering to embark on their banking journey with us.”

With its compelling storyline and stellar cast, Emerald Hill – The Little Nyonya Story has been captivating audiences since its premiere. “Mediacorp offers an exceptional platform to showcase Singapore’s rich history and cultural traditions. With the incredible talent behind the series and the nostalgia tied to The Little Nyonya, we believe this production will further strengthen RHB’s brand affinity,” added Luke.

Audiences can tune in to Emerald Hill – The Little Nyonya Story Mondays to Fridays at 9pm on Channel 8, with streaming available on mewatch Prime and Netflix.

RHB invites everyone to be part of this exciting journey as it continues to redefine progress and innovation while staying true to its rich heritage and deep-rooted history.