Preparing Your Organisation for a Post-Pandemic Future

How to regain lost ground and face the business challenges that lie ahead.

In light of the COVID-19 pandemic, the world entered uncharted territory that left devastating effects on the economy. Turn these challenges into meaningful change and outmanoeuvre uncertainty with tangible plans your business can take. We've identified the 5Ps to help your business recover in a post-COVID-19 world:


Determine your organisation's position in the market. Ask yourself these questions to have a better understanding - who are your primary competitors? What's the role you undertake in the ecosystem? Can your operations remain unchanged after the pandemic? Who might be your new competition? Will your business be undermined, or emerge stronger after this crisis?

While some businesses have had their foundation weakened by the coronavirus outbreak, others might have witnessed accelerated growth as a result of the use of internet-enabled collaboration and communication tools, home office equipment, delivery services and more. Depending on these factors, businesses will vary in resilience. As such, it’s imperative to start planning and prepare for a post-pandemic future, which leads us to the next point.


As cliché as it sounds, entrepreneurs don't plan to fail, they fail to plan. Set yourself up for success with a concrete action plan. Keep in mind that new contenders may choose to pivot into your field, and the competition will be making moves. Strategise to stay ahead of the game and draw up the next steps you intend to take, adopting a broader view into the future.

Make use of a SWOT analysis to map our your business strengths, weaknesses, opportunities and threats to brainstorm ways to move ahead and avoid future pitfalls. Your plan should encompass tangible actions to pave the way to the position you hope to achieve. It should entail what you have to do today in order to attain your goals for tomorrow. In today's world, this translates to what you have to do to pull through the crisis and ease back into business into a post-pandemic world.


With new perspectives gained from the challenges of the coronavirus, rethink the way your business sees itself and the world. Consider how your perspective might have evolved and if your identity and culture will remain the same. In times of crisis, people may forge meaningful relationships and cohesion to overcome obstacles; on the flip side, they may also grow more distant and put themselves first before considering the needs of others.

Here are some thought-starters for big-picture thinking: How prepared was your business culturally to handle the crisis? What are some difficulties faced in the process? Will your staff have a different view of the organisation when the storm blows over? These answers will guide you to what you can attain post-COVID-19.


Listen to your customers to determine which projects should be implemented first and adopt new tools to address customers' acute needs today, so as to forge stronger ties and a better customer experience.

Prioritise and focus your energy on the critical projects first - the ones that need to be launched to future-proof the business as soon as possible. Be careful not to overload your staff with too many projects at one go, which might lead to a strain on resources and cause your big plan to backfire.


Once the roadmap is in place, it's time to think about the execution. Assess your level of preparedness to take on the projects you've outlined, especially if the team is working remotely and if your income has been compromised. Consider the disparity in preparedness at the individual, group, organisation and national levels. Be realistic and think about the resources available, coupled with the speed and quality of decision-makers that treads the fine line between success and failure.

COVID-19's impact on businesses is real, and it won't be business as usual after the pandemic. As the world economy goes into post-COVID-19 recovery mode, remember to stay calm under pressure and bounce back with these tips. Start by taking proactive steps now so your business can be in a more secure position to make a quicker recover post crisis.

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