The Importance of Customer Connection
Having to receive sales orders for your business is always a great experience for an owner regardless of the scale, as this will mean there is revenue generated for your company and what you are offering is well-received. One of the most important aspect of a business is to understand your customers better (aka. consumer behavior), as this translates to marketing a more relevant product or service to them effectively and receiving better response.
While big businesses have the capital and capacity to invest millions to gain better understanding on consumer behavior, what if your company is a small start-up, OMO or SME with limited budget?